Overview

This termly tracking report is based on a representative sample of around 1000 children and young people aged 7-17, surveyed individually in schools across the UK, free from parental influence.

The report examines the most recently talked about and favourite brands among children, revealing the latest trends in children's favourite websites, YouTube, TV, games, gadgets and more.

The report is designed to give insight into the behaviours and attitudes of young people across age and gender, to aid segmentation of the youth market.

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Read about the report on Kidscreen